80+ skills carrying a British SEO agency's own IP
A British SEO agency with more than 20 specialists had its way of working locked inside each person's head. We wrote more than 80 skills with them, carrying their own IP, so the whole team works the same way. Reports went from three hours to one.
Client reports: from ~3 hours to ~1 hour.
The problem
Everyone worked their own way, and none of it was written down. What the best specialist knew, nobody else did. And repetitive work, reports, keyword clustering, content templates, ate up hours that should have been billable.
What we built
80+ skills written together with their staff, capturing their own way of working, each with an owner who keeps it current. Plus the day-to-day plumbing automations and support agents.
How we did it
We interviewed all 17 people on the team, one by one, and wrote down how each person actually did their job, not how the manual said it was done.
We found where two people were doing the same thing two different ways, and sat down with them to decide which was the right one.
We wrote more than 80 processes in their own words and their own judgement, each with an owner on the team who keeps it current.
We connected the tools they already worked in and built the support agents for reporting, tracking and coordination.
The result
- Client reports: from ~3 hours to ~1 hour
- Clustering 20,000 keywords: from 4-5 days to minutes
- 80+ processes written down that used to live only in people's heads
“And the reports are probably better. Now I focus on the why and what's next.”
Other cases
What can we do for you?
Half an hour on a call and we'll tell you what could work at your company, what it would save you and where we'd start. If we don't see a fit, we'll say so right there.